F1 Arcade | Case Study

F1 Arcade is a thrilling new racing experience designed to make EVERYONE feel like a champion. A world first premium F1 experiential venue, it perfectly recreates the excitement and emotion of the sport from the circuit to the city. With full motion racing simulators and incredible food and cocktail menus, F1 Arcade caters for both F1 fans and newcomers to the sport.

F1 Arcade’s aim was to provide a high-end, social racing simulation experience in London. The first of its kind concept was to offer a fully immersive racing experience throughout, utilising the latest in cutting-edge technology to deliver the F1 experience across the venue.

To support to the 60-strong line up of motion F1 simulators, we were tasked with enhancing the social and competitive element of F1 Arcade with multiple large screen TVs, a multi-zone audio system and an attention-grabbing LED video wall display.

With the venue planning to accommodate several types of events and offer best-in-class food and beverage services, these screens will not only be used to highlight race footage and telemetry but to display upcoming events and the latest promotions via an intuitive digital signage system.

Read the full Case Study on our TVC website here.