Mitchell & Brown makes IER Awards Shortlist!

Posted by Mitchell & Brown

2 years ago

Our new flagship 4K UHD, near-borderless Smart TV, the JB-65UHD18114KBLA, has been shortlisted for a prestigious IER Award 2022 for Technical Innovation.

Running for over 28 years, the Innovative Electrical Retailing (IER) Awards recognise exceptional products, business pioneers, high street heroes and customer champions across our industry.

Making this year’s shortlist in the Technical Innovation for CE category, the 65KBLA joins cutting-edge TV models from top-tier brands as category rounds up the most innovative CE products launching into the Consumer Electronics market for 2022. Yet, this is not just tech for tech’s sake; the Awards shortlist judging panel review the technology in terms of its features and genuine user benefits that retailers can sell.

The Technical Innovation Award for CE is the most fiercely fought IER Awards category, with entries spanning TV, audio, smart home, wearables and imaging. The judging panel, made up of industry luminaries such as Paul Hyde (Ex CEO at Tech UK and now CEO at Amdea), Howard Saycell (CEO at Retra) and renowned tech journalists, had their work cut out in reducing the entries to just a top 10 shortlist.

The 4K UHD Smart 65KBLA made the cut through its fully-featured Android TV operating system, super-slim bezel design and stunning picture quality – all backed up with a seven-year guarantee, giving consumers and retailers alike real peace of mind.

The Award final judging now begins in earnest, with the overall winner decided by retailer votes.


Would you love to see Mitchell & Brown scoop a prestigious industry award? So would we!

Simply go to, and vote for your top choices in the categories relevant to your business. A vote for Mitchell & Brown’s JB-65UHD18114KBLA in the Technical Innovation – CE category is a vote for a truly class leading independent product, exclusively for independent retailers!

Make sure the box is highlighted blue then scroll to the bottom and click next to enter your details. See below:

 IER Voting


Vote now!

The winners will be announced on Friday 10th June at a red-carpet awards ceremony in London’s Park Plaza Riverbank Hotel.

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