Mitchell & Brown Named Finalists in the IER Awards 2026

At TVD Group, we’re proud to announce that Mitchell & Brown has been named a finalist in the IER Awards 2026, recognised for its standout Freely TV launch campaign.

Shortlisted in the Best Marketing & Advertising Campaigns category, this nomination celebrates a fully integrated campaign designed to support independent retailers and successfully introduce the Mitchell & Brown Freely TV range to market.

What Are the IER Awards 

The Innovative Electrical Retailing (IER) awards are among the most respected accolades in the UK electrical retail industry.

A Campaign Built to Support Retailers

Mitchell & Brown’s nomination recognises a single, cohesive campaign: the launch of its Freely TV range.

What set this campaign apart was the depth and consistency of the supporting materials provided to retail partners. Rather than a one-size-fits-all approach, the campaign delivered a complete toolkit designed to help independent retailers confidently present and sell the new range.

This included:

• Professionally designed brochures
• High-impact in-store POS materials
• Engaging product videos
• Clear and detailed specification documents
• Up-to-date price lists
• A full suite of digital assets for websites, social media, and email campaigns

Every element was created to work together seamlessly ensuring a consistent message across all customer touchpoints, both in-store and online.

Delivering Real Value Across Channels

The Freely launch campaign was built with a clear objective: to make it easier for retailers to communicate the benefits of Freely and convert interest into sales.

By combining strong visual identity with practical, easy-to-use resources, Mitchell & Brown enabled retailers to maximise visibility, improve in-store engagement and maintain a consistent presence across digital channels.

This joined-up approach is what ultimately led to recognition from the IER Awards — highlighting not just creativity, but effectiveness in supporting the independent retail sector.

A Proud Moment for TVD Group

As a division of TVD Group, Mitchell & Brown’s success reflects a broader commitment to delivering meaningful support for retail partners.

This nomination is a recognition of the collaborative effort behind the campaign — from concept and creative through to execution across multiple platforms — all focused on helping retailers succeed.

Explore the Mitchell & Brown Freely TV Range

Mitchell & Brown’s Freely TV range brings together live and on-demand viewing in one seamless experience, designed with simplicity and performance in mind.Explore the Mitchell & Brown Freely TV range today and discover a smarter way to watch