Mitchell & Brown is proud to have received industry recognition at the IER Awards for the Marketing & Advertising campaigns supporting the latest Mitchell & Brown TV range featuring Freely.

Named as a finalist alongside leading brands from across the electrical retail sector, the recognition reflects the success of the campaign created to introduce Freely to customers and retailers nationwide.

Freely enables viewers to stream live and on-demand TV over Wi-Fi, bringing content from the UK’s major broadcasters together in one easy-to-use platform. The latest Mitchell & Brown TVs combine this service with excellent picture quality, smart features and a choice of screen sizes.

To support the launch, Mitchell & Brown delivered an integrated campaign across digital advertising, retailer communications, in-store marketing and social media. The activity helped raise awareness of Freely while supporting independent retailers and driving customer engagement.

We would like to thank our team, retail partners and customers for their support in making the launch such a success.